“People talk a lot about the Chinese education system and rote memorisation, but for younger children repetition works quite well.
And teaching it so young takes the exoticism out of a language that is so very different from English.” Dr Weightman predicted that Mandarin will one day overtake French, German and Spanish in the national curriculum.
That the word was later taken up by Christians and used to describe non-Christians from less civilized nations is just a reiteration of the term’s snooty origins.
, a pagan feast set in the depths of the winter solstice.
“It’s tonal, so it lends itself very well to imitation and nursery rhymes, singing, that kind of thing.
Some people are resistant to change and we wanted to be bold and create something that looks forward and will be around for years to come.
“Thanks to W1A we're cursed at the BBC when it comes to marketing and I don’t want to come across all Siobhan Sharpe but forgive me some lingo,” BBC Head of Marketing Nikki Carr said in a blog post.
“The visual identity brings new BBC Three together - a new logo, new idents, new animations and new on screen presentation, all with a new colour pallete.
This visual identity will underpin what we do in the future.
“What is most striking is the new logo and the fact it doesn’t actually say three.